HR Communication That Makes an Impact: Highlights from the HR Scale-Up Summit 2024

The HR Scale-Up Summit 2024, organised by Startup Pathways, brought together HR leaders, communicators, and business decision-makers for a day of meaningful conversation, and we were proud to be part of it.

Our very own Alexandra Klimi took the stage alongside Natassa Sachlou (Autohellas Group) and Lydia Maglara (LAMDA Development S.A.) for a dynamic panel discussion on:

“HR Communication: Making or Breaking Employee Attraction, Engagement, and Retention.”

The discussion explored how strategic, authentic communication plays a critical role across the entire employee lifecycle, from attracting the right talent to keeping teams engaged and aligned as organisations scale. The panel shared real-world insights, practical examples, and honest reflections on what works, what doesn’t, and why communication can be a powerful differentiator for HR teams today.

As a small thank-you to everyone who attended, we were delighted to share our Brave Owl bookmarks, featuring practical tips on how to write with clarity and impact, a simple reminder of how powerful the right words can be in everyday HR communication!

A heartfelt thank-you goes to the Startup Pathways team, the panel speakers, and everyone who joined us and contributed such thoughtful questions. The level of engagement from the audience confirmed just how relevant and timely this topic is.

Check out some more photos below!

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