Marketing for SMBs
When you don’t need a marketing department yet, but you need senior experience behind your brand.
Is your marketing running on good intentions?
You have someone inside the company doing your social media, when there's time.
Your website was built for the business you were five years ago.
Most new leads still come from referrals, and you can’t predict when the next one shows up.
Ask three people what you sell and you’ll get three different answers.
Sales and marketing don’t talk, so leads go cold somewhere in between.
You don’t track what you spend on marketing, or whether any of it brings results.
Outsourced marketing, the Brave Owl way
Senior marketing thinking and the hands-on work, sized to where your business is today.
Outsourced doesn't mean outside.
We work inside your business: your meetings, your sales numbers, your customers. Your team knows us by name.
Senior from day one
No ramp-up, no learning on your budget.
The right partners, managed by us
When you need production, we bring in trusted specialists, write the brief and keep them on track. You deal with one team.
One area at a time
We build each area until it works, then move to the next. Every quarter, something lands.
Ready when you are
When it’s time for an in-house marketer, we help you hire them and hand over everything we’ve built.
We cover everything a good marketing department does.
Your brand
What you stand for, how you sound and how you look, written down so everyone uses it the same way.
Positioning & audiences
Who you sell to, why they should pick you, and who you’re up against. The base for every decision after.
Marketing plan & budget
What to do, when, and how much to spend on it. A 12-month plan with clear KPIs, so every euro has a job.
Sales support
A value proposition your whole team can say, plus one-pagers, presentations, and case studies that help sales close.
Digital presence
An overview of where you show up online and what each channel is there to do. We track what works, and flag what doesn’t.
Employer brand
Marketing that also works on the people you want to hire and the team you already have.
How we work.
We go through these four steps, in your rhythm.
Usually through yearly collaboration, with a fixed monthly fee, a dedicated senior consultant, and the whole Brave Owl team ready for you whenever you need a specialist.
01
Diagnose & set up
We talk to leadership and Sales, review your pipeline and competitors, define who you’re selling to and set the KPIs. You approve the 12-month roadmap.
02
Define the messaging
Value proposition, key messages and sales material, so everyone explains “why us” the same way.
03
Build & run
Website fixes, SEO basics, a communication plan and lead-generation campaigns, with production handled by our partners where needed.
04
Turn interest into sales
We align marketing with Sales and your CRM, fix what the data says underperformed, and present the year’s results and ROI. Then we agree on Year 2.
Why outsourced marketing.
Most growing businesses try one of these first:
The founder handles it
You get: someone who knows the customer better than anyone.
Missing: time, a plan, and a way to tell whether it's working.
A junior marketing hire
You get: energy, regular posting, trends and Canva know-how.
Missing: the experience to set strategy, align it with business goals and challenge leadership.
An agency
You get: polished execution of the brief you handed them (created with AI).
Missing: someone who writes that brief, knows your business from the inside, and ties it to sales.