Employer Branding
Aligning who you are with how you’re experienced as an employer.
Employer branding as a differentiator
We see employer branding as a conscious branding exercise, where instead of products or services you are marketing your organization as an employer - to existing employees and prospective ones.
We've seen the difference a clear employer brand makes: in engaged employees, in increased applications, in higher acceptance rates.
When is an organization in need of a great employer brand?
✔️ When attracting the right people becomes difficult.
✔️ When competition gets the best talent.
✔️ When newcomers leave because reality doesn't meet expectations.
✔️ When retention becomes an issue.
✔️ When employees are disengaged and uninspired.
✔️ When recruitment messaging varies across departments, levels, locations.
Who It’s For
Organizations that are competing for talent.
Organizations redefining their culture or leadership direction.
Local businesses that compete with global brands.
Organizations that stuggle to keep their people - and keep them happy
What we do
We assess your current positioning, messaging, perception, and employee & candidate experience.
Employer Brand Audit
1
We define what you genuinely offer as an employer, and what differentiates you from competition.
EVP Definition & Clarification
2
We help you translate strategy and culture into clear, consistent messaging across channels, with the visuals and tone of voice that goes with it.
Positioning & Brand Framework
3
We align your touchpoints with candidate - from first contact to onboarding - with your employer promise. We then do the same for your existing employees.