Who Owns the Employer Brand?
- Gritty
- Mar 17
- 1 min read
A Survey on Greece’s Employer Branding Landscape
Employer branding is gaining visibility in Greece. But one key question remains:
Who owns it?
To better understand how employer branding is structured across the Greek market, we conducted a qualitative and observational study, analyzing employer branding-related roles in Greece from LinkedIn.
Executive Summary
Our findings reveal a function that is growing but not yet fully consolidated.
Ownership: Employer Branding roles are primarily positioned within HR (68.37%), with Marketing counting for approximately 31%.
Seniority: 39.8% of roles are senior level, while 59% are junior and mid level positions. This suggests increasing importance, but not yet full strategic ownership at executive level.
Industry spread: Services, technology, and retail account for 45.92% of the roles identified. No single sector dominates, indicating broad relevance across industries.
Company size: Mid-to-large organizations (1,000–5,000 employees) show the highest concentration of dedicated roles (53%), positioning employer branding as a scaling priority rather than an early-stage initiative.
What This Means
Employer Branding in Greece is clearly evolving. However, it remains structurally fragmented, and distributed across functions, levels, and industries without a single, clearly defined ownership model.
As competition for talent intensifies and organizational culture becomes a core differentiator, this fragmentation creates both risk and opportunity.
There is clear space for Employer Branding to mature into a cross-functional, strategically owned capability, aligned with business objectives, talent strategy, and brand positioning.
Read the full report here:
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