Marketing Superpowers for HR Heroes

HR teams are asked to attract talent, engage employees, build trust, and shape culture, challenges that sit squarely at the intersection of people and communication. Yet many HR professionals are expected to do this without the tools marketers use every day. That belief is exactly what inspired us to create “Marketing Superpowers for HR Heroes.” 🦸‍♀️🦸‍♂️

From Webinar Idea to Real Impact

Our Marketing Superpowers for HR Heroes webinar was designed to be more than a one-way presentation. It became an open, engaging conversation filled with thoughtful questions, shared experiences, and practical insights. 🎉

We were especially proud to welcome Zoe Fragou as our guest speaker, whose expertise and perspective enriched the discussion and helped bring the topic to life. 🌟 The energy and participation from everyone who joined confirmed what we strongly believe:

HR professionals are eager to strengthen their communication skills and rethink how they show up inside their organizations.

Taking the Conversation Further: From Screen to Classroom

The success of the webinar didn’t end online. It opened the door to something even more meaningful, an invitation to deliver the session live at the Athens University of Economics and Business, in collaboration with the HR Society Alumni Association.

During the interactive workshop, Violeta Xanthouli and Alexandra Klimi had the opportunity to work with students and alumni, exploring how marketing principles can empower HR professionals.

The discussion, questions, and insights shared by the audience made the session truly memorable and reaffirmed the importance of bridging the gap between HR and marketing early in professionals’ careers.